10 April 2025 as featured in uptownstars
Adelaide, South Australia – Crafty Horse is turning one this April – and what started as a small collection of horse-themed gifts has grown into a boutique equestrian brand with heart, purpose and a focus on beautifully made pieces for horse lovers of all ages.
Over the past 12 months, the brand has evolved from offering general, light-hearted gifts to a curated collection of quality pieces – like heirloom-style children’s toys made in Australia, luxe equestrian jewelry and leather-bound notebooks. All designed with sentiment and lasting value in mind.
“We’ve really let our customers guide us,” says founder Bec. “Early on, I realised people were looking for beautiful everyday jewelry they could wear themselves – pieces that also made meaningful gifts for other horse lovers. And when it came to gifting, they wanted something special and unique – items that felt like keepsakes, the kind you could pass down for generations to come.”
That community-led approach has helped Crafty Horse quietly grow, earning the attention of like-minded retailers including iRide Equestrian, who now stock selected pieces from the collection.
In February this year, Crafty Horse also began donating $1 from every product sold to Save a Horse Australia, a small but impactful charity that works to rescue and rehabilitate horses. It’s a small contribution, but one the brand is proud to make – starting somewhere and doing its part to support the welfare of horses in need.
As Crafty Horse celebrates its first birthday, it’s with a deep appreciation for the people and horses that have shaped its journey – and a strong sense that this is just the beginning.