Equestrian Ambassador Program

At Crafty Horse, we believe the company our products keep matters. That’s why our equestrian ambassador program isn’t open to everyone – we personally invite individuals who reflect the same values we build into every piece.

The Crafty Horse Ambassadors are genuine creators, storytellers and horse lovers who naturally share what they love. They inspire through beautiful content, quiet confidence and an honest passion for equestrian living.

As an ambassador, you’ll earn a commission on every sale you generate from sharing our equestrian jewelry collection and select products, all while supporting a brand with purpose.

Who we work with

We’re selective about who we collaborate with – not to exclude, but to protect the integrity of what we’re building. We value creators who contribute positively to the equestrian space:
Thoughtful voices. Helpful advice. Uplifting content.

We have a clear ambassador policy. Our brand and our products cannot be associated with accounts that:

✦ Promote divisive, biased, or harmful commentary

✦ Regularly engage in online conflict or controversy

✦ Contradict our values of inclusivity, respect, and horsemanship grounded in care

What we look for in an equestrian ambassador

We’re not looking for hype, high-pressure sales tactics, or inflated numbers.
We’re looking for thoughtful voices. Genuine storytellers. People who love horses and who also happen to love what we create.

Our ambassador program is intentionally selective. While some brands focus on follower counts, we look for shared values, meaningful content and a genuine connection to our products.

Here’s what we look for:

✦ An active presence on Instagram, TikTok, Facebook, or YouTube

✦ A genuine following – we don’t work with accounts that use purchased followers, bots, or engagement pods

✦ A consistently engaged audience who values your perspective and interacts with your content

✦ A voice that’s helpful, respectful, kind and uplifting

✦ Content that reflects a real love for horses, creativity, education, or quiet everyday life in the paddock or stable

✦ An appreciation for quality. We don’t align with fast fashion, mass-produced items, or trend-hopping promotions

✦ A natural, non-salesy communication style – we don’t want pushy pitches or gimmicks; your audience trusts you because you speak like a real person, not a salesperson

✦ A genuine interest in our products – we want ambassadors who would wear our jewelry or use our notebooks even if they weren’t earning commission

✦ A motivation driven by passion, not profit – because genuine content performs better, builds trust, and creates long-term success for both of us

We don’t have a minimum follower count or rigid formula.
You could have 500 followers or 50,000 – what matters is that you’re real, aligned and genuinely excited about what we do.

Apply or express interest

The Crafty Horse Ambassadors program is invitation-led, but we welcome expressions of interest from creators who align with our values.
All applications are reviewed with care, and we’ll be in touch if it’s a good fit.

Questions?

Email us at bec@craftyhorse.com.au or submit a form on our contact us page